'Passion for quality & service', Commercial Consultant Carmen Lucia Paez Santana

With over 20 years of experience as a business administration graduate, Lucia's background also includes more than 20 years in the audiovisual field, transitioning from traditional film processing to the digital era.

Can you tell me more about your experience?

"Over the past 5 years, I’ve operated CLP Consultancy, providing innovative solutions for business optimization and growth. CLP Consultancy focuses on providing personalized solutions for companies seeking optimization, efficiency, and growth, along with support in implementing effective management practices to achieve set objectives."

How would you describe the broadcast industry?

"The broadcast industry is evolving rapidly with digitalization and streaming platforms, creating diverse opportunities, and driving innovation in content creation. The audiovisual sector promises to continue being a vital part of the world of entertainment, telecommunications, and the artistic and cultural environment, since it is an indispensable part of the daily life of human beings, this is possible thanks to the broadcasting that advances according to needs."

What do you like about working for Aspectra?

"What attracts me to Aspectra is its reputation for quality, service, and passion. I believe my experience aligns well with their goals, contributing to the company’s growth and success. As a Commercial Consultant, my aim is to guide and support Aspectra’s clients in the sales process, enhancing their communication strategy in the Spanish and Portuguese markets to increase product and service profitability."

How would you describe the role of Aspectra in the industry in 2024?

"Aspectra's catalog includes a diverse range of brands such as Accsoon, Alphatron, AVtec, Camgear, camRade, and more, forming the wide range of brands that it currently markets. Facilitating the efficient supply of essential products for the industry, in 2024, Aspectra aims to expand its presence in various sectors and continue its search for new products to enrich its catalog."

What is the biggest goal you have in your role at Aspectra?

"My primary goal is to actively collaborate with Aspectra, understanding their challenges to provide administrative consulting and commercial representation where needed, fostering long-term relationships, and contributing to the company’s growth by generating new sales opportunities, maintaining effective communication, and ensuring customer satisfaction through trust and excellence in their products and services."